Digital Marketing Blog
Conversion Rate vs Click Through Rate: What’s The Difference? And Why Are They Important for Paid Advertising?
When running an online marketing campaign it is important to measure your click-through rate (CTR) and conversion rate. Both play a big part in determining
So you’re setting up your Google Ads account and campaigns, and you want to gain a deeper understanding of how your competition operates on Google.
Local search intent is one of five types of search intents that SEOs commonly use to categorize types of searches. What makes it unique is
PPC Optimization Checklist Nobody likes to waste their money, especially when it comes to advertising. And yet, many advertisers waste their budgets simply because they