How To Rank Higher On the Google Map Pack 2025 Edition
How Do You Rank Higher On Google Map Packs: To rank higher in the Google Map Pack, focus on three key factors: Relevance, Proximity, and Prominence. Make sure your Google Business Profile is fully optimized. Use the right categories, include your main service and city in the name (ideally as part of your legal or […]
Google Ads For SMBs: Hacks For Crafting Effective Ad Campaigns
Spending money on ads but still buried beneath your competitors on Google? Well, you are not alone. But there is a way to ease that frustration. In this article, we will explore Google Ads for small business owners, with tactics that make sense for limited budgets, lean teams, and real-world goals. Since Google Ads plays […]
What Is Link Building?
There are three types of links – inbound links, which is what we refer to when we say “link building”, internal links and external links. Inbound Links Acquiring inbound links means having hyperlinks placed on other websites to your own. These links—often called backlinks—act like votes of confidence, signaling to search engines that your content […]
Local PPC: A Comprehensive Guide
What is Local PPC advertising? Local PPC (Pay Per Click) advertising is a targeted digital marketing strategy that allows businesses to reach potential customers within specific geographical areas. This tactic uses location targeting to help you increase lead generation, gain new customers and outperform your competition on the search engine results page (SERP’s) with local […]
Contextual Targeting: Everything You Need To Know In 2025
You are pouring money into ads, but they keep missing the mark. Worse, they are creeping out your target audience. What do you do? Explore contextual targeting. In this article, we will share how it differs from behavioral targeting and how contextual ads align with current trends. We will also share the best practices you […]
Window Replacement Cost Calculator
Window Replacement Calculators are a bit tricky – window replacement costs are highly variable depending on the area and the installer. We built this tool for a Michigan Screens, a window installer in Grand Rapids, MI so it is their data that’s currently inputted into this Window Replacement Cost Calculator. We have another window installation company in Chicago and […]
How To Improve Your Local Rankings On Google
How do you improve your local rankings on Google? You can improve your local rankings on Google with these tasks: It’s important to note there are two areas we want to improve if we’re running a local SEO campaign: map pack results and local results. As a small business owner you could spend an unlimited […]
SEO For Startups: Everything You Need To Know In 2025
Nearly 97% of all web pages don’t get any traffic from search engines. To make sure your startup does not end up on that statistic, let’s explore SEO for startups. We will cover the basics and actionable strategies to help you climb the search engine ranks and attract organic traffic. By the end of this […]
SEO for Therapists & Counseling Clinics
Client Case Study: Our SEO Strategy for Therapists & Counseling Centres. In this case study we’re going to break down how we’ve helped Love This Therapy generate 750 visitors/month from their counseling clinic’s SEO campaign. Here is a brief overview into the SEO campaign we’re currently running. If you’re reading this, you’re likely here for […]
Digital Marketing Advice for Small Business Owners in 2025
Digital marketing can now compete just as much as old school out-of-home ads like billboards, print ads, and TV commercials and infomercials. With the right targeting, it may even be better. Source Social networks, search engines and other Internet resources have become very effective tools, companies must now have a powerful Internet marketing strategy. This […]