New Westminster SEO - Boost Your Online Presence
Expert Search Engine Optimization Services in New Westminster, BC
Having trouble standing out online? At SWD, we specialize in expert SEO services that are crafted to significantly boost your business’s online visibility and attract more local customers.
Our dedicated team will work with you to ensure your business ranks higher on Google, making it easier for potential customers in New Westminster to find and engage with you. Whether you’re looking to enhance your website’s performance or improve your local search presence, we have the expertise to help you achieve your goals.
To get your business on the first page of Google search so customers can easily find your business, get in touch with our specialized team to get started.
At Salt Water Digital, We Believe:
In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.
What Is Local SEO?
Local SEO is key to optimizing your website so that it attracts more traffic, gains visibility, and connects with customers searching locally.
For a service-based business in New Westminster, getting noticed by local customers is crucial. If your business isn’t showing up in local search results, potential clients might not find you online.
That’s where our expertise comes in. We’ll evaluate your website to determine what needs to be improved and apply the right changes to enhance its local search performance.
Our approach will increase your site’s visibility and relevance, boosting your rankings so that your business appears prominently on the first page of search results. This ensures that local customers in New Westminster can easily find and engage with your services.
Contact us today to discover how our Local SEO packages can benefit your Maple Ridge business.
How We Help New Westminster Businesses
Implementing a local SEO strategy offers a range of valuable benefits for businesses in New Westminster. Here’s how our approach can help:
- Enhance Online Visibility: We optimize your website to stand out in local search results, ensuring that your business gets noticed by potential customers in New Westminster.
- Attract Relevant Traffic: Our local SEO techniques drive targeted traffic to your site, connecting you with individuals actively searching for the products or services you offer.
- Boost Sales: Effective local SEO can significantly increase your sales by reaching more local customers who are ready to make a purchase.
- Cost-Effective Marketing: Compared to traditional advertising methods, local SEO is a more affordable way to increase your business’s visibility and attract new customers, offering a higher return on investment.
Let us help your New Westminster business thrive with our tailored local SEO strategies.
We offer End to End SEO Campaigns.
All our packages include:
We offer End to End SEO Campaigns. All our packages include:
Keyword Research
& Analysis
Local Map Pack
SEO
On-Page SEO
Technical SEO
Content Creation
Link Building
local Small Business sEO packages - pricing
*All Prices in USD
Affordable SEO Package
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An SEO package for easier service and location keywords.
SEO Standard Package
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Our most popular SEO package for moderately difficult service and location keywords.
SEO premium Package
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Designed for the most competitive keywords in larger cities.
What Do Our Local SEO Packages Include?
When you work with Salt Water Digital you’re partnering with a small team of SEO experts based in Vancouver, BC.
You won’t be paired with an account rep who has never run an SEO campaign before, handed off to a junior SEO with best wishes or worst of all outsourced overseas. You deal directly with our SEO manager who has 10 years of real world SEO experience. Many of our clients have come from working with other SEO agencies, some of who were burned by a poor strategy, poor execution and a lack of transparency – often all three.
Our mission is to provide an incredible digital marketing experience that provides a high level of value and transparency.
All of our SEO campaigns start with our 90 point checklist. Although every campaign is different, SEO is a repeatable scalable process when done correctly.
Our campaigns include:
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Competition analysis
Before we start a campaign we look at how competitive the space is and how much search volume is available. This allows us to decide if SEO is the best marketing channel for your business and to set realistic expectations
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Keyword Research
Local SEO keyword research is an extension of competition analysis. At this stage we've decided SEO is a good fit for your business. Now we're trying to find little golden nuggets and angles less experienced SEO's might miss.
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Keyword Tracking
Typically there are five to ten leading keywords that let us know how a local SEO campaign is going. If those keywords are stuck, you can bet the campaign is stuck.
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Link audit and analysis
Another extension of competitor analysis. We use tools to determine how far ahead the competition is for any given keyword which allows us to price in the proper number of links. Every SEO campaign should include acquiring links.
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Quality backlinks
While all local SEO should include links, not all links are created equal. In fact, every link is like a snowflake, perfectly unique. Trying to figure out which of those links are worth acquiring is the hard part. Luckily we've got 10 years of experience ranking 100s of sites and 10s of thousands of keywords.
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Citations
Citations are simply online directories. Every local business should build them. They help fortify your NAP (Name, Address and Phone Number) and they are also links (although not very powerful ones) as well.
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On-Page Optimization
The basics which so many SEO agencies get wrong. These are the simple things that let Google know what the page is about. The URL, SEO title, header tags, meta descriptions and alt tags to name a few.
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Service Page Content Analysis & Creation
The first part is the analysis. What service pages should you add? If you're a painter that might be interior painting, exterior painting and deck staining. The second part is creating service pages that look good AND have enough content on them. Lucky, we've developed and designed hundreds of websites and landing pages so a service page or two is a breeze.
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Location Page Content Analysis & Creation
This is very similar to a service page, except instead of trying to rank for interior painter now we're trying tor an area we service. The homepage takes care of your primary service but if you work in a service area we'll want to capture the surrounding towns too.
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Homepage Content Analysis & Creation
The homepage is the most valuable page on a service businesses website. It's the page that is going to rank for most of the keywords in their town or city. So, we treat it as such.
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Topical Authority Analysis
Topical authority is a concept I borrowed from media sites. Cover a topic as thoroughly as you can - this adds credibility. We use this approach when creating blog content for client sites.
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Content Roadmap
We typically build out our roadmap 6 months in advance. This often means laying out what service pages and location pages need to be added or improved. But once we've covered all of those landing pages we'll move onto creating a blog content roadmap.
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Blog content production
Most local SEO companies write very low quality content. We have a filter that all of our content goes through. It has to be useful and it has be well written for both humans and search engines.
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Blog content posting & optimization
Once we've written useful, quality content it needs to be posted. This is another area the wheels often fall off. We take the time to post every blog post correctly which means ensuring the on-page elements are done correctly and it's free from errors.
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Google Search Console
Google Search Console is an analytics and website health tool. We set this up for every site we work on.
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Google Analytics
Google Analytics, or GA4 is Google's most recent version of their tracking platform. It's always surprising how many sites don't have any analytical data. This is just another data point we use to ensure a campaign is going as planned.
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Google Conversion Tracking
Conversion tracking is tricky. Most SEOs aren't very good at. Most paid advertisers are MUCH better at it. Lucky for us we have a world class pay per click team that helps us to setup conversion tracking in Google Analytics.
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Google Business Page Audit
Your Google Business Page, sometimes called GBP or GMB is as important as your website as it relates to your local SEO efforts. Reviews are critical. Having a GBP that is filled out, optimized and living is vital.
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Google Business Page Optimization
Once we've done an audit on your Google Business Page we make any tweaks or changes necessary to get the most of out it.
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Page Speed Audit
If your website is slow it's going to hurt your business. Page speed is overhyped but if your site takes >3s to load, that is an area of concern.
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Page Speed Optimization*
On sites we build and manage we optimize the page speed. Page speed is a function of how good your host is (ie: not Godaddy), how well your site was built and whether images have been optimized.
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Core web vitals audit
Core web vitals is your websites health. In Google Search Console, Google will provide you with your core web vitals. If there is an issue we dive in to see if it can be fixed.
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Core web vitals optimization*
Similar to page speed, if we built your site and manage it we'll take care of core web vitals. Typically our sites don't have any CLS issues so it's just a matter of ensuring the site is fast and images are optimized.
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Monthly Reporting
We provide simple, transparent work reports and ranking reports. We don't try to overwhelm our clients with long reports that they can't understand and won't bother to read. The goal is to deliver the relevant information.
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Transparency
We do our best not to oversell our services on sales call. We are not a churn and burn agency constantly replacing clients every month. We provide detailed work reports, traffic reports and ranking reports. If SEO isn't a great option for your business or if your current provider is doing a good job we WILL tell you.
*Sites managed by Salt Water Digital
This may seem like a long list because it is. Most SEO agencies provide a fraction of what we do, often spending more time on reporting and client communication than the actual work. In an industry that often lacks transparency, we take it very seriously.
Each month we provide a reasonable 1 page report outlining the work done in a given month and keyword rankings. We do not waste your budget writing 12 page reports full of fluff. And we don’t hide behind jargon or industry speak. We show you exactly what we’ve done each month and are happy to explain what each item is.
Client SEO Testimonials and SEO Case Studies
Small Business SEO Case Studies
Still skeptical? Here are a few SEO client case studies:
Salt Water Digital Local SEO Reviews from Small Business Owners In Vancouver and Across North America
Frequently Asked Questions
We will recommend a package with the intention to rank within 6-9 months. Often our clients see results in just a few months. How quickly you get results depends on how competitive your industry is and how established your business is.
It really depends as SEO isn’t always something we recommend. Instead, book in for a free consult and we’ll be happy to discuss.
We recommend committing to at least 12 months. This will allow us to establish rankings and provide us time to cement your position. Often what we will do after 12 months is recommend a reduced package which focuses on maintaining existing rankings rather than chasing new ones.
Any SEO agency or contractor who guarantees rankings is being disingenuous. There is too many factors that are outside of an SEO’s control to guarantee a certain position or ranking.
With that said, we have never had a client not hit the first page for their targeted keyword.
No. Our link builder reaches out to prospective blogs for guest posting opportunities.
Most of our SEO clients are based in the US. For Canadian clients we will provide pricing in CAD.
Bold claim right?
I’ve only met a handful of SEO marketers who I’d genuinely consider to be better at search engine optimization than our team.
None of them are in the business of servicing, local clients. And like those elite SEO’s we didn’t start our SEO career by selling services to other businesses. We learned SEO by building our own companies, projects and websites. If our SEO wasn’t working, we weren’t making money. That turned us into scrappy SEO’s.
We understand that if not we’re driving clicks for high intent keywords we aren’t doing our jobs. We understand the full scope of an SEO campaign and which levers to pull when rankings are stuck.
Our bread and butter is SEO for local service businesses (eg: HVAC) and SEO for local professional services (eg: eye doctors). However, if you have a unique SEO challenge we’re the company to hire.
There are a few inherent benefits to only providing only SEO services to one industry eg: HVAC contractors or eye doctors. You can build links that would be difficult for others to build between clients (although, it’s rare to see most SEO agencies do this). You have a slightly better understanding of how competitive any given market is.
The downside? When rankings get stuck they have a more limited tool belt. Having worked across dozens of industries for over 10 years (e-commerce, home service businesses, brick and mortar smbs, informational websites, B2B, SaaS etc.) we have seen it all.
- Overselling. SEO should be a part of the marketing strategy. If an agency is promising to blow your doors down with new business, they’re probably a sales agency.
What is a sales agency? They’re not really in the business of providing SEO services, they’re in the sales business. They know they probably won’t be able to provide value necessary to retain you as a client and so they oversell to get you in the door. They’ll use a 6 or 12 month contract to lock you in and explain away why the results stink.
Those SEO agencies are built to replace clients. Churn, replace, churn, replace and repeat.
Long term contracts. We always tell our clients if you cancel the service before six months you’ve effectively lit your money on fire. SEO takes time and anything under six months is likely not long enough to get solid results. That said, we never make our clients sign a contract.
Not happy with the results? Give us 30 days notice and we’ll wrap up the campaign.
Ask for a sample report. If they don’t provide any reporting that is a major concern. If they provide an eight page document that is also a concern. You want a local SEO service provider who is transparent (provides reports) but isn’t wasting your budget on unnecessary, lengthy reports.
Pricing. It’s very hard to do anything with less than $500/month. Certainly, below that number you aren’t building any quality links. But one shouldn’t confuse price for quality. There are plenty of sales agencies (see point 1) that charge $4 or $5k/month and do very little. In fact the Yellow Pages offers large SEO contracts and have a pretty poor reputation.
When SEO companies use the number of keywords tracked as a selling feature. You don’t work on individual keywords. Sure you can build pages to target a cluster of keywords or links with a specific anchor text but you work on an entire site.
- Does the monthly work include links (and not just directories and press releases!) and content? If not it’s time to find a new provider.
Yes, all of our SEO packages will include a review and optimization of your Google Business Page. Depending on the business and the SEO package we may include posting content to your Google Business Page as well.
A lot of local SEO agencies tend to over complicate the process. We prefer simple over complex.
There are only three broad categories of work that can be done to improve your websites odds of showing up on the first page for the search results.
1. On-Page SEO.
This includes all the content on your website. The content on your homepage, service pages, location pages and blog content.
2. Off-Page SEO
This includes anything done on other sites to send signals to Google that your site is credible and trustworthy. This includes your google business page, link building, directories, PR (podcasts, articles on other websites, business features etc.), reviews, social profiles, videos on third party platforms.
3. Technical SEO
This includes anything done on your website that isn’t content including the host you choose, site structure, sitemaps, URLs, internal linking, site speed, core web vitals, redirects, SSL certificates etc.
That’s the complete list. And if you want to take it a step further. Once the technical SEO is shored up (local businesses aren’t enterprise sized websites) all it really comes down to is links, reviews, citations and content.
We work with businesses all across the US and Canada. We’ve even worked with a couple in Australia.
Our office is located in Vancouver but most of our clients are American businesses.
We Help You Grow Your Business, No Catch.
We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.