The marketing agency small businesses choose as their partner.
We don’t overcomplicate things and we don’t try to sell you services you don’t need. Instead we focus on what will work for your small business and how we can help you get there.
We focus exclusively on local SEO, Google Ads and Web Design. Our pricing is designed to fit within small businesses budgets.
Exactly what your business needs to adapt and grow to a changing world
We’re a small but mighty team focused on the big picture for your business. We focus on specific aspects that are proven to give you the most bang for your buck which is why small businesses choose us for their digital marketing needs.
The digital landscape is changing faster than ever. Beyond traditional SEO, we stay ahead of emerging channels like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Making sure your business gets found whether customers are searching on Google, or asking AI tools like ChatGPT and Gemini. We’re based in Vancouver, Canada but we help clients all over Canada and the US execute on a sound digital marketing strategy.
Build a Robust Local SEO Strategy
Dominate your local market and get found by the customers who are ready to buy.
Generate More Leads & Grow Your Business With Google Ads
Stop guessing and start scaling. Google Ads puts your business in front of buyers the moment they’re searching.
Build Your Business With A Website Designed to Covert
Turn visitors into customers with a website built to do one thing – grow your business.
Why Small Business Work With Salt Water Digital
We Only Work With Small Businesses
We're not an enterprise agency that squeezes small businesses into the bottom of the client roster. Every strategy we build, every campaign we run, and every dollar we manage is done with a small business budget and a small business owner in mind. This focus makes us better at what we do and more accountable to the clients who need it most.
You Work Directly With The People Doing The Work
No account managers playing telephone between you and the actual team. When you have a question about your SEO campaign, you talk to your SEO specialist. When you want to know how your Google Ads are performing, you talk to the person running them. It's a level of access most agencies won't offer and one we think every client deserves.
Total Transparency. No Surprises
You'll always know exactly where your budget is going and what it's doing for your business. We send clear, honest reporting that answers the questions you actually care about.
No Long Term Contracts
We don't hold clients captive with long-term contracts. We'd rather earn your business every month than trap you into staying. If we're not delivering, you should be free to walk and we're confident enough in our work that we're okay with that.
Based in Vancouver. Serving Small Businesses Across Canada
We're a Canadian agency that understands the Canadian market. From Vancouver to Calgary to Toronto, we've helped small business owners across the country compete online, and win. against much larger competitors.
Local SEO for Small Businesses
01
Keyword Research
Not all keywords are created equal. We identify the specific terms your ideal customers are actually searching. These are typically referred to as commercial keywords or high intent keywords. They are the ones with real buying intent behind them. For small businesses, targeting the right keywords from the start is the difference between a campaign that gains traction and one that spins its wheels for months.
02
Google Business Page Optimization
For most small businesses, your Google Business Profile is the single most valuable piece of digital real estate you own. A fully optimized profile puts you in the Map Pack. The three local results that appear before anything else on the page. We audit, optimize, and actively manage your profile so you show up where it counts most.
03
On-Page Optimization
Your website needs to speak Google’s (and AIs) language. We analyze and optimize your pages to make sure the right signals are in the right places. From title tags and headers to content structure and internal linking. It’s not glamorous work, but it’s the foundation everything else is built on.
04
Quality Backlinks
Links from reputable websites tell Google your business is worth trusting. Quality links are one of the clearest dividing lines between agencies that deliver long-term results and those that don’t.
05
Monthly Reporting
Every month you’ll receive a clear report that tells you exactly what’s happening with your campaign and why it matters. Straightforward data that answers the question every small business owner actually cares about: is this working?
Google Ads for Small Businesses
01
Campaign Setup & Strategy
A Google Ads campaign is only as good as the strategy behind it. Before we spend a single dollar of your budget, we do the groundwork: keyword research, competitor analysis, audience targeting, and ad copy to make sure every element of your campaign is built to perform from day one. Small businesses can’t afford to learn on the job. We come in ready.
02
Conversion Tracking
Most small businesses running Google Ads have no idea which clicks are actually turning into customers. We set up proper conversion tracking so you can see exactly what’s working. Phone calls and form fills that tie real business outcomes back to your ad spend. Without this, you’re flying blind.
03
Landing Pages
Sometimes, sending paid traffic to your homepage or a service page is the best option. But other times a dedicated landing page is more effective. In those situations we have a dedicated web design team that can build a landing page quickly and they start at just $225 for Google Ad clients.
04
Ongoing Optimization
Launching a campaign is the starting line, not the finish line. We continuously monitor and refine your campaigns by adjusting bids, cutting underperforming keywords, testing ad variations, and reallocating budget toward what’s working. This is where the real gains happen over time.
05
Transparent Reporting
You’ll know exactly how your budget was spent and what it produced. We report on the metrics that actually matter to a small business owner – leads, cost per lead, and return on spend not click-through rates and impression share that don’t pay the bills. And if you’re curious about a management-fee-free option, that’s a conversation worth having on your strategy call.
06
A Google Ads Option Built for Tight Budgets
If you’re working with a smaller ad spend, typically under $500 a month, a traditional management fee can eat up a disproportionate chunk of your budget. Our management-fee-free Google Ads option was built specifically for small businesses in that position. You get the same strategy, setup, and expertise without the overhead that makes paid advertising feel out of reach. It’s our way of making Google Ads accessible to businesses that are just getting started or working with limited marketing dollars.
Web Design & Web Management for Small Businesses
01
Affordable Builds Starting at $1,500
A professional website shouldn’t be out of reach for a small business. Our builds start at $1,500 and are designed to give local service businesses a fast, polished, conversion-ready online presence without the agency markup that comes with larger shops. You get a custom site built to your brand, your market, and your goals, at a price that makes sense for where your business is right now.
02
Built on WordPress
We build exclusively on WordPress, the world’s most widely used website builder. It’s flexible, scalable, and gives you the ability to grow your site as your business grows. It also means you’re never locked into a proprietary system that holds your own website hostage.
03
Fast, Reliable Performance
Slow websites lose visitors before they’ve read a single word. This is a drain on marketing campaigns. We build lean, fast-loading sites reliable infrastructure so your site stays up, loads quickly, and never costs you a lead because someone got tired of waiting.
04
Mobile Responsive By Default
More than half of all web traffic comes from mobile devices and for local service businesses, that number skews even higher. Every site we build looks and functions perfectly on phones. Because your next customer is probably searching from their phone, and a site that doesn’t work on mobile is a site that doesn’t work.
05
Web Management That Takes It Off Your Plate From $85/month
Building your website is just the beginning. Keeping it secure, fast, and up to date is an ongoing job most small business owners don’t have time for. Our web management program covers everything from domain registration, SSL security, hosting, daily backups, plugin updates, technical support, malware support and content changes. We also install Google Tag Manager, Google Analytics, Google Search Console, and basic conversion tracking so your site is ready to measure results from day one. Human support is available 9am–4pm PST on business days, and if you ever decide to move on, you keep your website.
Small Businesses We've Helped
One of the most common things we hear from prospective clients is some version of “do you have experience with my specific niche?” It’s a fair question but it’s also less important than most think. The fundamentals of a great local SEO campaign or a well-structured Google Ads account don’t change dramatically between industries. What changes is the keyword set, the audience, and the messaging. Our experience working across a wide range of local businesses is actually an advantage. The cross-industry thinking is part of what makes us good at this. That said, here are some of the industries we work with most frequently:
Home Services — HVAC, Plumbing, Contractors
Home service businesses live and die by local visibility. When someone’s furnace breaks or a pipe bursts, they’re searching Google immediately and calling the first credible result they find. We help contractors, trades, and home service businesses get in front of those high-intent searches at exactly the right moment with SEO and Google Ads strategies built around how your customers actually find you.
Self Storage
Self storage is one of the most competitive local search environments there is. High intent, high competition, and very little brand loyalty. We’ve kept cost-per-click down below $5 for self storage clients in markets where competitors were bidding as high as $30. If you’re in storage, you already know how brutal the ad auction can be. We know how to win it efficiently.
Healthcare & Wellness — Physiotherapists, Chiropractors, Massage Therapists, Therapists
Patients looking for healthcare providers search locally, trust reviews, and make decisions fast. We’ve helped healthcare clinics scale with smart Google Ads campaign structures and micro-conversion tracking and we understand the nuances of marketing wellness services. If you’re running a clinic or practice and want a steady pipeline of new patients and clients, this is what we do.
Professional Services — Lawyers, Accountants, Bookkeepers, Consultants
Professional service businesses often have the highest lifetime client value of any small business category. This makes every lead worth fighting for. We help lawyers, accountants, bookkeepers and consultants build the kind of online presence that earns trust before a prospect ever picks up the phone, through Local SEO, Google Ads, and websites that position you as the obvious choice in your market.
Real Results for Real Small Businesses
Local SEO — Boutique Wine & Liquor Store
A downtown specialty wine and liquor store came to us frustrated with an existing SEO provider that was publishing low quality blog posts and largely ignoring their Google Business Profile. We took over, optimized their profile from the ground up. Including rethinking their primary category entirely and shifted the strategy toward the assets that actually drive foot traffic for local retailers. The results came faster than the client expected and at a lower monthly spend than they were paying before.
Google Ads — Residential Driveway Paving & Repair
A seasonal home services company in a competitive market. We kept the account intentionally simple. One primary campaign, two tightly focused ad groups, and a branded campaign running separately to keep the data honest. The results speak for themselves: an average cost per lead of $22, a conversion rate of around 25%, and approximately $360,000 in revenue attributed directly to Google Ads on roughly $2,000 per month in ad spend.
Web Design — Built for Small Businesses Across Every Industry
We’ve built hundreds of websites for small businesses across Canada and the US. From healthcare clinics and law firms to home service contractors and self storage facilities. Every site is built on WordPress, mobile responsive, speed optimized, and SEO-ready from day one.
Ready To Start? How Our Process Works
Every engagement starts with a conversation. We want to understand your business, your market, and what you've already tried. There's no sales script and no pressure just an honest discussion about where you
You'll receive clear, honest reports on how things are progressing (every month for local SEO, every other month for Google ads) You'll always know what's happening with your campaign and why.
Frequently Asked Questions
We Help You Grow Your Business, No Catch.
We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.