Digital Marketing Blog

Uber Eats Stats
Uber Eats is an online food ordering and delivery platform that was launched in 2014. When it first launched it was known as UberFRESH, delivering

Conversion Rate vs Click Through Rate: What’s The Difference? And Why Are They Important for Paid Advertising?
When running an online marketing campaign it is important to measure your click-through rate (CTR) and conversion rate. Both play a big part in determining


How to Conduct Competitor Research for a PPC Campaign
So you’re setting up your Google Ads account and campaigns, and you want to gain a deeper understanding of how your competition operates on Google.

Local SEO Vs Organic SEO: What’s The Difference:
If you have a small business that you market online, you will likely have come across the terms Local SEO and Organic SEO. Local SEO


Local Search Intent: What It Is And Why It’s Important For Your Local Business
Local search intent is one of five types of search intents that SEOs commonly use to categorize types of searches. What makes it unique is


PPC Optimization: How to Setup and Manage Your Campaigns to Make Your Ad Dollars Go Further.
PPC Optimization Checklist Nobody likes to waste their money, especially when it comes to advertising. And yet, many advertisers waste their budgets simply because they