Our Proven Ads Management Process
Market Assessment and Keyword Research
Every Google Ads campaign begins with an initial planning session. During this meeting, we’ll evaluate your target market, considering factors such as location, age, and gender, and clarify your cost-per-acquisition goals.
Then, we’ll conduct keyword research to identify effective search terms and determine competitive bids.
Account Setup & Configuration
We’ll either set up a new Google Ads account or optimize your existing one using best practices. In some cases, we might recommend creating your own account to take advantage of promotions, such as the ad credit up to $1,800 for new advertisers.
We’ll also ensure that Google Tag Manager and Google Analytics are properly configured, along with the necessary conversion tracking to monitor your key performance indicators. Depending on your website’s features, this setup can be more detailed.
Our team will create ads and set up extensions like call, structured snippets, sitelinks, images, and callout extensions. If advanced verification is required, we’ll guide you through that process as well. You'll have full access to your Google Ads account. If an agency restricts access, it’s a sign to reconsider.
On-Going Campaign Optimization
We’re committed to adding real value to your campaign. Our team regularly analyzes data, tweaking keywords and ad copy to optimize performance. We continuously test different strategies to ensure you get the best ROI.
Reporting
Expect your first report within 3-4 weeks of your campaign launch, followed by bi-monthly updates. Our reports are straightforward, focused on conversions and ROI, and free from unnecessary statistics.
