We’ve Got You Covered On The World's Busiest Search Engine
For many businesses, Google Ads will be the most effective way to scale. And we have the skills (and certifications) to support you and get the absolute most out of your Google Ad budget.
At Salt Water Digital, We Believe:
In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.
A Team of Vancouver Based Google Ads Management Experts
For 99% of businesses some type of Google advertising will likely end up in your strategic marketing plan. And it’s for good reason as Google’s range of products are nearly all-encompassing. Salt Water Digital has been a certified partner with Google since our inception and we continue to work hard to stay on top of the most effective marketing trends available.
Buy Traffic with Intent
For many local service based businesses, the bulk of your ad budget will likely be focussed on Google Search Ads. As people search for the services you provide, showing up at the top of the search engine is vital to have a chance at the sale. And for many businesses, the chances of organically securing the top spot on Google without a fantastic SEO plan are slim to none. With search ads, you can buy your way to the top and do it in an affordable way with Salt Water Digital.
Re-Engage with Already Engaged Users
It’s often not on the first visit that you will secure the sale. Instead, you’ll need to warm up your audience by re-engaging with them through what we in the industry call ‘Retargeting’. Luckily, Google’s Display network offers some of the worlds best websites that can host your ads easily and affordably. Combine Google Retargeting with other platforms such as Facebook and YouTube and it won’t be long before your phone or e-mail is blowing up.
E-Commerce Powerhouse Tool
For e-commerce companies, Google Shopping is always worth a trial. A well built out e-commerce store will typically do quite well with Google Shopping. In fact, we’ve seen some extremely impressive return on ad spends with Shopping to the sweet tune of over 12 to 1.
We’ve got the Certifications to Prove it!
All of our Google Ad campaigns are managed by qualified ad managers who have the relevant, up-to-date certifications from Google. This ensures that your campaigns are following the most up-to-date best practices and have a manager working within the account who actually knows what they are doing.
all our managed google ad
campaigns include:
We offer discounted web builds When you register for web management
Keyword Research
Ad Asset Creation
Pixel Set Up
Campaign Setup
Reporting
Ongoing Optimization
Our Google Ads Management Process
Keyword Research and Strategic Planning
The first step in any Google Ads Campaign is to have a strategic Google Ads plan. Collaboration is key which is why we’ll always have a strategic planning session once the decision to move forward with Google Ads has been made.
From there, we move forward with keyword research - identifying potential high-performing keywords and what bids will allow us to be competitive.
Google Ads Account Setup & Configuration
We move on to setting up your new Google Ads account or reconfigure your existing account to follow best practices. We’ll ensure Google Tag Manager and Google Analytics are installed if necessary and set up all of the necessary conversion tracking to track pre-determined KPIs.
In some cases, the setup and configuration can be quite complex depending on the integrations and features of your website.
We’ll write and design ads, configure ad extensions including call, structured snippets, sitelink, image and callout extensions.
Once everything is ready to go, we’re always happy to share full access to your Google Ads account. Side Note: If you’ve come across any agency that does not provide access for any reason RUN!
Ongoing Optimization and Google Ads Management
This is the stage where we really earn our management fee. Your account manager will be reviewing the data on a routine basis, eliminating any search terms that lack intent. This is one of the most important and time consuming aspects of running a campaign but is absolutely vital to the success of the account.
Further, we’ll be testing different ad copy, different keyword matching strategies and landing pages if necessary. Our goal is to get you the most high quality clicks for the best possible price. By doing so, this often results in the best conversion rates and conversion costs.
Google Ads Reporting
You’ll receive your first report, typically within 3 to 4 weeks of launch. After the initial report, we’ll provide you bi-monthly reports unless otherwise arranged. Our reports are simple and provide you with only relevant information you require to make decisions moving forward. You will not receive a 20 page PDF with fluff statistics to distract and confuse you. We care about performance and that typically means we care about conversions and ROI.
You can always feel free to touch base with your Google Ads account manager between reporting periods to provide feedback, ask questions or whatever else you might require.
Frequently Asked Questions
We’re obviously a bit biased but we think we’re the best Google Ad management company for a few reasons:
- We have a ton of experience! We’ve been working with Google Ads for nearly 10 years and have set-up and managed campaigns over a variety of industries.
- We’re transparent. The only way we can maintain a 5-star rating on Google is to be honest with our clients. Does every campaign work swimmingly? No. But we always try our best to get the best possible results for our clients. Unfortunately, the numbers just don’t make sense some time.
- We’re a socially responsible organization! We donate 1% of all revenue to organizations across Canada, USA and the Philippines that are dedicated to making our planet a better place to live.
No, but there are industries we aren’t comfortable working with only because we lack the relevant experience. And we’ll always be upfront if we don’t think we’re the best people for the job. However, even if we haven’t run a campaign for your exact type of business, we likely have the playbook that will provide you success.
What Our Google Ads Clients Say
We Help You Grow Your Business, No Catch.
We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.
