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Helping Your Business Stand Out in the World’s Most Competitive Search Engine

Whether you’re already running Google Ads or just considering getting started, we’ve got your back in Victoria, BC.

Google Ads can be a game-changer for growing your business. With our expert knowledge and industry certifications, we’ll help you maximize your ad spend and achieve real results.

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At Salt Water Digital, We Believe:

In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.

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Work with Our Certified Google Ads Experts

For most businesses, Google advertising is an important part of their marketing plan. With a wide range of products to meet different advertising needs, Google may not be right for everyone, but it plays a significant role for many. As a certified Google partner since the beginning, Salt Water Digital is focused on staying current with the latest marketing trends and best practices on the platform.

Grow Your Online Traffic with Purpose

For many local service-based businesses, a large part of your ad budget likely goes to Google Search Ads. When potential customers look for your services, showing up at the top of the search results is key to making those sales.

Getting there organically can be tough without a solid SEO strategy. With search ads, you can grab those top spots without breaking the bank. Let SaltWater Digital help you stand out and reach the customers who need you!

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Reach… and Then Re-Market

Maintaining a strong connection with your audience is crucial, regardless of your business type. With Google Ads, one of the most effective strategies for achieving this is through ‘Remarketing Ads.’ These ads can take various forms, allowing you to engage users who have already expressed interest in your offerings. If you have a sufficiently large audience, integrating Remarketing Ads into your marketing strategy can be a highly effective decision. Typically low-cost, these ads work synergistically with your Search Ads, maximizing your reach and enhancing overall campaign performance.

Partner with Experts Who Have Real Credentials

Our team has worked closely with a variety of businesses in Victoria, giving us a strong understanding of the local market. This background enables us to create a Google marketing plan that is realistic and likely to produce results. When you book your free consultation with Stephen, feel free to ask about our certifications!

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We provide Google Ads services to help you get more clicks, increase website traffic, and convert visitors into paying customers

Keyword Research

Ad Asset Creation

Pixel Set Up

Campaign Setup

Reporting

Ongoing Optimization

Sick of Management Fees?

Enjoy Fee-Free
Google Ad Campaigns!

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Our Proven Ads Management Process

1. Market Assessment and Keyword Research

Every Google Ads campaign begins with an initial planning session. During this meeting, we’ll examine your target market in detail, considering factors such as location, age, and gender, and clarify your cost-per-acquisition goals.

Following this, we will conduct keyword research to identify effective keywords and establish competitive bids.

Account Setup & Configuration

We will either establish a new Google Ads account or enhance your existing account based on best practices. In some cases, we may suggest that you create your own account to take advantage of promotions, such as the $600 ad credit for new advertisers.

We will ensure that Google Tag Manager and Google Analytics are correctly configured, along with the necessary conversion tracking for your key performance indicators. Depending on the features of your website, the setup can be intricate.

Our team will create ads and configure extensions, including call, structured snippets, sitelinks, images, and callout extensions. If advanced verification is needed, we will assist with that as well. You will have full access to your Google Ads account. If any agency withholds access, it’s a sign to reconsider.

On-Going Campaign Optimization

This is where we provide significant value. Your account manager will regularly analyze data—sometimes on a daily basis—removing ineffective search terms and promoting those that are likely to convert effectively.

We will also test various ad copies, keyword strategies, and landing pages as needed to ensure that you receive high-quality clicks at competitive prices, leading to improved conversion rates.

Reporting

You can expect your first report within 3 to 4 weeks of launching your campaign, followed by bi-monthly updates unless we agree on a different schedule. Our reports are concise and focused on essential information that allows you to make informed decisions. You won’t receive lengthy documents filled with unnecessary statistics—our focus is on conversions and return on investment (ROI).

You can always reach out to your Google Ads account manager between reports for any feedback or questions related to your advertising needs.

Frequently Asked Google Ads Questions

When it comes to Google Ads, how much you spend can significantly affect your results. You have the freedom to choose a budget that fits your business, whether it’s a smaller amount or a larger investment. Our team is here to offer personalized guidance throughout the process.

Google operates on a ‘Pay-Per-Click’ (PPC) model, which means you only pay for the clicks your ads receive. We usually suggest a budget that provides enough traffic to help you achieve a good conversion rate.

We generally advise against managing your own Google Ads unless you have the time to fully understand the platform and can move beyond basic Smart Campaigns. However, if you’re willing to invest the effort and have a genuine interest, we encourage you to dive in! We’re always available for a future audit to help assess your performance.

If your budget is under $400 per month, consider exploring our Fee-Free Program for more cost-effective options.

Our fees are based on the time required to effectively manage your Google Ads account. Typically, our base management fee starts around $350 per month, but the exact cost may vary depending on your specific needs.

We track the effectiveness of your ads in various ways, including phone calls and contact form submissions through your website, using Google Tag Manager. In some cases, we may recommend creating dedicated landing pages to improve conversion rates. Our goal is to capture every lead generated by your ads so we can accurately assess the return on investment (ROI).

In some cases, we may recommend custom landing pages. They can improve tracking and conversion rates, and we typically charge around $225 for one. However, they aren’t always required, especially if your website is already well-optimized.

We may not be located in Victoria, but we know the local market and the ins and outs of the area. Our experience with businesses across BC, including Victoria, ensures we can help you thrive in this region.

Book a free consultation call with Stephen. We aim to provide an informative and relaxed conversation as we work together to find the best recommendation for your business.

What Our Google Ads Clients Say

Phenomenal company. They were so helpful in setting up my Google Ads campaigns. Patient, kind and wonderful team at Salt Water Digital... and they go above and beyond in the services they provide. Honesty, integrity and professionalism with constant answering of questions and help every step along the way. HIGHLY recommended.
Steve PrussackJuice Guru
Working with Stephen at Salt Water Digital is refreshing! He cleared up many falsehoods that I have been told by other digital marketing companies and demystified things for me. My company is seeing great results at a much better cost than what I was paying before. So glad I made the switch!
Lisa MillsLice Squad
The success of our campaigns has more than covered the costs we've paid for the service and has consistently delivered a solid return on our investement each and every month. Extremely happy with our experience!
Dave McLeodSempix Photo Scanning Service
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We Help You Grow Your Business, No Catch.

This isn’t a sales call, and there’s no pressure. When you book a consultation with us, we’ll be honest and straightforward. If we feel it’s not the right fit, we’ll tell you.

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Saltwater Digital

Finally, a digital marketing agency that business owners can trust.
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