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We Help You Stand Out on The World’s Busiest Search Engine

Whether Your Actively Running Ads For Your Business Or Looking to Get Started, We’ve Got You Covered in Kelowna, BC.

Google Ads can often be one of the key’s to scaling your business, and our expertise and certifications ensure you get the maximum return on your ad budget.

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At Salt Water Digital, We Believe:

In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.

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Work With a Team of Certified Google Ads Experts

For most businesses, Google advertising will likely be an important part of your strategic marketing plan. Google’s extensive range of products covers a number of advertising needs and while it’s not a fit for all businesses, it does play a role for most. Salt Water Digital has been a certified Google partner since our inception, and we remain dedicated to staying at the forefront of effective marketing trends with Google.

Grow Online Traffic with Intent

For many local service-based businesses, a significant portion of your ad budget may be allocated to Google Search Ads. When potential customers search for your particular service(s), appearing at the top of search results is crucial for securing sales. Achieving this organically without an outstanding SEO strategy is challenging. With search ads, you can secure top positions affordably with Salt Water Digital.

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Engage… and Then Re-Engage

No matter what type of business you have, re-engaging with your audience is important. With Google Ads, this takes the form of ‘Remarketing Ads’ and can be any combination of ad types. Provided enough of an audience exists for Remarketing Ads to run, they are typically included in any strategic marketing plan and will be a low cost but effective supplement to Search.

Work With Kelowna Experts Who Have Legit Certifications

Our team has lived and worked with a variety of Kelowna businesses and we know the market extremely well. Our experience and expertise will ensure we are able to provide a marketing plan on Google that is both realistic and likely to get results. Ask us about our certifications when you book in for a Free Consultation with Stephen.

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Managed Google Ad Campaigns Always Include:

Keyword Research

Ad Asset Creation

Pixel Set Up

Campaign Setup

Reporting

Ongoing Optimization

Tired of ongoing management fees?

We Offer Fee Free
Google Ad Campaigns

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Our Proven Ads Management Process

1. Market Assessment and Keyword Research

The first step in any Google Ads campaign is to develop a strategic Google Ads plan. Collaboration is key, which is why we always begin with a strategic planning session once you decide to proceed with Google Ads.

During this strategic planning session, we’ll discuss your target market in more detail from geographical location to age and gender. We’ll also develop a better understanding of the cost-per-acquisition goals for particular service to ensure we’re all on the same page.

Following that, we conduct thorough keyword research, identifying potential high-performing keywords and determining the bids needed to stay competitive.

Account Setup & Configuration

Next, we either set up your new Google Ads account or reconfigure your existing account to follow best practices. In some cases, we may advise that you set-up your own account to claim any promotions as Google typically offers a $600 ad credit to new advertisers.

We'll ensure Google Tag Manager and Google Analytics are installed if necessary and set up the necessary conversion tracking to monitor your pre-determined KPIs.

Depending on the integrations and features of your website, the setup and configuration can sometimes be quite complex.

We’ll write and design ads, and configure ad extensions including call, structured snippets, sitelink, image, and callout extensions. If the account requires advanced verification, we’ll help you complete that as well.

Once everything is ready, we're always happy to share full access to your Google Ads account. Side Note: If you come across an ads agency that does not provide access for any reason, RUN!

On-Going Campaign Optimization

This is ultimately where we earn our management fee. Your account manager will regularly review available data – in some cases daily - eliminating any search terms that lack intent while promoting terms that have are most likely to continue to convert.

In addition, we will test different ad copies, keyword matching strategies, and landing pages if necessary. Our goal is to deliver the highest quality clicks at the best possible price, often resulting in optimal conversion rates and conversion costs.

Reporting

You’ll receive your first report typically within 3 to 4 weeks of launch. After the initial report, we’ll provide bi-monthly reports unless otherwise arranged. Our reports are straightforward and provide only the relevant information you need to make informed decisions moving forward. You won’t receive a 20-page PDF filled with fluff statistics meant to distract and confuse. We focus on performance, which means we prioritize KPIs conversions and ROI.

You can always reach out to your Google Ads account manager between reporting periods to provide feedback, ask questions, or address any other needs you might have as it relates to your advertising.

Frequently Asked Questions

With Google products—and most digital advertising products—the more you invest, the more you can gain. You can spend as little or as much as you like, and we’ll always be there to provide guidance. Google primarily uses a ‘Pay-Per-Click’ system, meaning you only pay for the clicks you receive. Typically we’ll recommend a budget that will generate enough traffic to establish a conversion rate.

We never recommend running your own Google Ads unless you have the time to learn the platform thoroughly and move beyond Smart Campaigns. If you have the time and interest, go for it! We’ll always be able to provide you an audit in the future to show you how you’re doing.  For those with a budget under $400/month, consider our Fee-Free Program.

We charge based on the time it takes to properly manage a Google Ads account. In most cases, our base management fee is in the ballpark of $350/month but ultimately depends.
In some cases we may recommend landing pages when we think there is room for improvement from a conversion optimization perspective but in a lot of cases, we can track phone calls and contact forms using Google Tag Manager through the website. We should be able to capture all of the leads that come through ads so we can figure out the ROI.
In some cases, we’ll recommend them. We typically charge in the neighborhood of $225 for a landing page and they can certainly help from a tracking perspective but they aren’t always necessary – especially if you have a great website.

Although we’re admittedly not based in Kelowna, we understand the market and the geographical nuances of the Okanagan.

We believe we’re the best Google Ads management company for several reasons:

  1. Extensive Experience: With 10+ years of experience working with Google Ads, we’ve set up and managed campaigns across a variety of industries and budgets.
  2. Transparency: Our commitment to honesty is reflected in our 5-star rating on Google. Not every campaign is a perfect success, but we always strive to achieve the best possible results for our clients. Sometimes, the numbers don’t add up, but we are always upfront about it.
  3. Social Responsibility: We are a socially responsible organization, donating a percentage of all revenue to organizations in Canada, the USA, and the Philippines that are dedicated to making our planet a better place to live.

Book a call with Stephen for a complimentary, zero-pressure consultation call. We promise that it’ll be informative and transparent, as we work towards providing a recommendation that will be a good fit for your business.

What Our Google Ads Clients Say

Phenomenal company. They were so helpful in setting up my Google Ads campaigns. Patient, kind and wonderful team at Salt Water Digital... and they go above and beyond in the services they provide. Honesty, integrity and professionalism with constant answering of questions and help every step along the way. HIGHLY recommended.
Steve PrussackJuice Guru
Working with Stephen at Salt Water Digital is refreshing! He cleared up many falsehoods that I have been told by other digital marketing companies and demystified things for me. My company is seeing great results at a much better cost than what I was paying before. So glad I made the switch!
Lisa MillsLice Squad
The success of our campaigns has more than covered the costs we've paid for the service and has consistently delivered a solid return on our investement each and every month. Extremely happy with our experience!
Dave McLeodSempix Photo Scanning Service
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We Help You Grow Your Business, No Catch.

We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.

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