Richmond SEO: Elevate Your Local Online Presence

Rising in the Rankings in Richmond, BC

At Salt Water Digital, we specialize in crafting impactful SEO campaigns for small businesses in Richmond, BC. Our SEO services are tailored to your unique business needs and goals.

With a blend of our seasoned skills and industry expertise, our mission is to elevate your search engine presence so that the residents of Richmond can quickly and easily find your business.

If you are ready to take your small business to the next level, reach out to us today for a free strategy call.

At Salt Water Digital, We Believe:

In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.

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The Power of Local SEO

Investing in Local SEO can be a game-changer for Richmond businesses. A staggering 97% of users have actively sought out a local business online. This underscores the undeniable significance of local SEO in today’s business landscape. If you’re not harnessing the power of local SEO, you might be inadvertently missing out on Richmond locals who are looking for your products or services. 

At Salt Water Digital, our expertise isn’t confined to just one locale. In Richmond, we’ve collaborated with a diverse roster of businesses. Our mission? To optimize your online presence, ensuring your business ranks prominently and gets the visibility it deserves.

Don’t let your Richmond business blend into the background. Reach out today to explore our Local SEO packages tailored to the unique needs of your Richmond business.

The Benefits Of SEO For Your Richmond Business

There are many benefits to implementing a local SEO strategy:

  • Optimizing for local SEO will increase online visibility.
  • Increase the amount of relevant traffic to your site. 
  •  When local SEO is used correctly it will increase your number of sales. 
  • Local SEO can be a much cheaper way to get your business seen than traditional forms of advertising. 

We offer End to End SEO Campaigns.
All our packages include:

We offer End to End SEO Campaigns. All our packages include:

Keyword Research
& Analysis

Local Map Pack

On-Page SEO

Technical SEO

Content Creation

Link Building

local Small Business sEO packages - pricing

Affordable SEO Package

$ 750
  • An SEO package for easier service and location keywords.

SEO Standard Package

$ 1000
  • Our most popular SEO package for moderately difficult service and location keywords.

SEO premium Package

$ 1500+
  • Designed for the most competitive keywords in larger cities.

What Does Our Local SEO Packages in Richmond Include?

At Salt Water Digital, we are a small but mighty group based out of Vancouver, BC.

As a small business ourselves, we want to see you succeed. Our goal is to build trust with clients through transparency and results. 

We understand that many people might have had bad experiences with SEO companies in the past. We can assure you that won’t happen here. We are upfront about if SEO is right for your business and won’t upsell you on services we don’t believe will benefit you.

All of our SEO campaigns start with our 90 point checklist. Although every campaign is different, SEO is a repeatable scalable process when done correctly. 

Our campaigns include:

  • Competition analysis

    Before starting your SEO campaign, we will first evaluate the competitive environment and search volume, ensuring we set genuine expectations and identify if SEO is right for your Richmond business.

  • Keyword Research

    Once we decide that SEO aligns with your Richmond business's goals, the next step is diving deep into local SEO keyword exploration. Our focus? Pinpointing those untapped opportunities and unique insights that many might overlook.

  • Keyword Tracking

    The goal of keyword tracking is to follow how the campaign is progressing. We typically will have 5-10 primary keywords that we follow to make sure the campaign is progressing. If we find these keywords are stuck, it's a clear sign to us that we need to re-evaluate our approach.

  • Link audit and analysis

    During this phase of the campaign, we use tools to determine how far ahead the competition is for any given keyword, which allows us to price in the proper number of links. Every SEO campaign should include acquiring links.

  • Quality backlinks

    In the realm of local SEO, acquiring links is essential to boosting your website's ranking. However, not all links are crafted equally. With our expertise and experience, we are able to decipher what links will be truly beneficial for your business.

  • Citations

    Citations are simply online directories. Every local business should build them. They help fortify your NAP (Name, Address and Phone Number) and they are also links (although not very powerful ones) as well.

  • On-Page Optimization

    Simple elements like URL structure, SEO titles, meta descriptions, header tags, and alt tags can make all the difference. We have years of experience when it comes to optimization and what search engines like to see.

  • Service Page Content Analysis & Creation

    For the first part of our analysis, we will look at your service pages. How can we improve existing ones? What service pages need to be added? We create service pages that not only look great and provide customers with all the information they need, but are optimized to perform well in the SERPs.

  • Location Page Content Analysis & Creation

    Next, we will take a look at your location pages. This process is similar to what we do with service pages, but focuses more on the areas that you serve within and around Richmond. We will add to, create, and optimize these pages to help boost your local rankings.

  • Homepage Content Analysis & Creation

    Your homepage is going to tank for the most keywords in Richmond and is generally the first page consumers will see. With this being said, it is the most valuable page of your website. We make sure your homepage looks appealing, contains all the information a customer would need, and is optimized for primary keywords.

  • Topical Authority Analysis

    Search engines like websites that show they have authority on the topic they are trying to rank for. When we create content for clients, such as blogs, we make sure to be thorough in our writing to show your business's credibility.

  • Content Roadmap

    Our content roadmap lays out service pages and location pages that need to be improved or added to. We typically creat this 6 months in advance. Once we have improved those core pages, we will move onto create a blog content roadmap.

  • Blog content production

    Our goal with blog content is quality over quantity. We don’t believe in pushing out hundreds of articles that are poorly written and not search engine-friendly. We take the time to ensure our content is both useful and optimized.

  • Blog content posting & optimization

    Once a blog is written, we make sure it is posted correctly. By “posted correctly,” we mean ensuring that proper title tags are used, the URL makes sense, and other on-page elements are all done correctly.

  • Google Search Console

    Every site we work on gets equipped with Google Search Console. This tool offers insights and checks on your website's health. It allows us to keep an eye on important performance-based aspects throughout the campaign.

  • Google Analytics

    Google Analytics, aka GA4, is Google's most recent version of its tracking platform. This allows us to follow and analyze important analytical data throughout the campaign. We also provide you with GA4 data in reports so you can see how the campaign is progressing as well.

  • Google Conversion Tracking

    Conversion tracking isn’t typically something that SEO professionals know how to do. However, you’re in luck! Our expert pay-per-click team is fluent in this area and helps us to set up conversion tracking in analytics.

  • Google Business Page Audit

    A Google Business Page can often be overlooked, however, it is just as important as your website when it comes to SEO. We will take a look at your Google Business Page and see any areas where improvement in content or information needs to be added.

  • Google Business Page Optimization

    Once our audit is complete, we will implement any changes and add any missing information where it is needed.

  • Page Speed Audit

    If your website is slow it's going to hurt your business. Page speed is overhyped but if your site takes >3s to load, that is an area of concern. This could but due to multiple factors which we will work to diagnose.

  • Page Speed Optimization*

    Once we diagnose the issue of why your website loading time is slow, we will make the tweaks and optimizations necessary to get it up to speed.

  • Core web vitals audit

    Core web vitals is your websites health. We conduct this audit through Google Search Console. We will provide you with the audit and see if there are any issues that need to be fixed.

  • Core web vitals optimization*

    Similar to page speed, if we built your site and manage it we'll take care of core web vitals. Typically our sites don't have any CLS issues so it's just a matter of ensuring the site is fast and images are optimized.

  • Monthly Reporting

    Our goal is to provide our clients with a report that is concise and transparent. We don’t want to overwhelm you with long reports that are difficult to understand and too long to read. We make sure you have all the relevant information you need clearly laid out.

  • Transparency

    We do our best not to oversell our services on sales calls. If SEO isn't a great option for your business or if your current provider is doing a good job we WILL tell you. Our goal is to build strong relationships with all our clients. This relationship is built on trust, transparency, and ultimately making sure you are getting the results you are looking for.

*Sites managed by Salt Water Digital

This may seem like a long list because it is. Most SEO agencies provide a fraction of what we do, often spending more time on reporting and client communication than the actual work. In an industry that often lacks transparency, we take it very seriously. 

Each month we provide a reasonable 1 page report outlining the work done in a given month and keyword rankings. We do not waste your budget writing 12 page reports full of fluff.  And we don’t hide behind jargon or industry speak. We show you exactly what we’ve done each month and are happy to explain what each item is.  

Client SEO Testimonials and SEO Case Studies

Small Business SEO Case Studies

Still skeptical? Here are a few SEO client case studies:

SEO for HVAC Contractors Case Study

Local Eye Doctor SEO Case Study

Fertility SEO Case Study

Self Storage SEO Case Study

Salt Water Digital Local SEO Reviews from Small Business Owners In Vancouver and Across North America

Frequently Asked Questions

We will recommend a package with the intention to rank within 6-9 months. Often our clients see results in just a few months. How quickly you get results depends on how competitive your industry is and how established your business is.

It really depends as SEO isn’t always something we recommend. Instead, book in for a free consult and we’ll be happy to discuss.

We recommend committing to at least 12 months. This will allow us to establish rankings and provide us time to cement your position. Often what we will do after 12 months is recommend a reduced package which focuses on maintaining existing rankings rather than chasing new ones.

Any SEO agency or contractor who guarantees rankings is being disingenuous. There is too many factors that are outside of an SEO’s  control to guarantee a certain position or ranking.

With that said, we have never had a client not hit the first page for their targeted keyword. 

No. Our link builder reaches out to prospective blogs for guest posting opportunities.

Most of our SEO clients are based in the US. For Canadian clients we will provide pricing in CAD.

Bold claim right?

I’ve only met a handful of SEO marketers who I’d genuinely consider to be better at search engine optimization than our team. 

None of them are in the business of servicing, local clients. And like those elite SEO’s we didn’t start our SEO career by selling services to other businesses. We learned SEO by building our own companies, projects and websites. If our SEO wasn’t working, we weren’t making money. That turned us into scrappy SEO’s.

We understand that if not we’re driving clicks for high intent keywords we aren’t doing our jobs. We understand the full scope of an SEO campaign and which levers to pull when rankings are stuck.

Our bread and butter is SEO for local service businesses (eg: HVAC) and SEO for local professional services (eg: eye doctors). However, if you have a unique SEO challenge we’re the company to hire.

There are a few inherent benefits to only providing only SEO services to one industry eg: HVAC contractors or eye doctors. You can build links that would be difficult for others to build between clients (although, it’s rare to see most SEO agencies do this). You have a slightly better understanding of how competitive any given market is.

The downside? When rankings get stuck they have a more limited tool belt. Having worked across dozens of industries for over 10 years (e-commerce, home service businesses, brick and mortar smbs, informational websites, B2B, SaaS etc.) we have seen it all. 

  1. Overselling. SEO should be a part of the marketing strategy. If an agency is promising to blow your doors down with new business, they’re probably a sales agency.

    What is a sales agency? They’re not really in the business of providing SEO services, they’re in the sales business. They know they probably won’t be able to provide value necessary to retain you as a client and so they oversell to get you in the door. They’ll use a 6 or 12 month contract to lock you in and explain away why the results stink.

    Those SEO agencies are built to replace clients. Churn, replace, churn, replace and repeat.

  2. Long term contracts. We always tell our clients if you cancel the service before six months you’ve effectively lit your money on fire. SEO takes time and anything under six months is likely not long enough to get solid results. That said, we never make our clients sign a contract.

    Not happy with the results? Give us 30 days notice and we’ll wrap up the campaign.

  3. Ask for a sample report. If they don’t provide any reporting that is a major concern. If they provide an eight page document that is also a concern. You want a local SEO service provider who is transparent (provides reports) but isn’t wasting your budget on unnecessary, lengthy reports. 

  4. Pricing. It’s very hard to do anything with less than $500/month. Certainly, below that number you aren’t building any quality links. But one shouldn’t confuse price for quality. There are plenty of sales agencies (see point 1) that charge $4 or $5k/month and do very little. In fact the Yellow Pages offers large SEO contracts and have a pretty poor reputation. 

  5. When SEO companies use the number of keywords tracked as a selling feature. You don’t work on individual keywords. Sure you can build pages to target a cluster of keywords or links with a specific anchor text but you work on an entire site. 

  6. Does the monthly work include links (and not just directories and press releases!) and content? If not it’s time to find a new provider.

Yes, all of our SEO packages will include a review and optimization of your Google Business Page. Depending on the business and the SEO package we may include posting content to your Google Business Page as well. 

A lot of local SEO agencies tend to over complicate the process. We prefer simple over complex.

There are only three broad categories of work that can be done to improve your websites odds of showing up on the first page for the search results.

1. On-Page SEO.

This includes all the content on your website.  The content on your homepage, service pages, location pages and blog content. 

2. Off-Page SEO

This includes anything done on other sites to send signals to Google that your site is credible and trustworthy. This includes your google business page,  link building, directories, PR (podcasts, articles on other websites, business features etc.), reviews, social profiles, videos on third party platforms.

3. Technical SEO

This includes anything done on your website that isn’t content including the host you choose, site structure, sitemaps, URLs, internal linking, site speed, core web vitals, redirects, SSL certificates etc.

That’s the complete list. And if you want to take it a step further. Once the technical SEO is shored up (local businesses aren’t enterprise sized websites) all it really comes down to is links, reviews, citations and content.

We work with businesses all across the US and Canada. We’ve even worked with a couple in Australia. 

Our office is located in Vancouver but most of our clients are American businesses.

We Help You Grow Your Business, No Catch.

We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.