Meet your customers where they hang out

Elevate your social media strategy and reach your ideal audience with paid ads on Facebook and Instagram.

At Salt Water Digital, We Believe:

In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.


Paid Advertising On Facebook & Instagram

Facebook & Instagram ads are a powerful tool, but if you’re not set up for success, you’ll get lost in the crowd. We have years of experience capturing attention and showcasing the value of your brand.

There’s no one size fits all solution for social media ads. Even businesses in the same industry can have completely different campaigns. We work closely with you to find the audience that’s right for your business. Then we roll up our sleeves and meticulously test every aspect of a campaign from copy to audience to optimization strategy. We won’t stop until we’re getting results.

A Paid Social Strategy That Works...

For local service based businesses, we often use Facebook & Instagram as part of our Lead Generation and Remarketing campaigns as we find them to be particularly effective.

For ecommerce, online courses and national brands, we generally have a different approach which includes multiple levels of ads and a variety of lead magnets.

Rest assured, we’ll be able to provide you with a strategy that makes sense on Facebook and Instagram.


We take care of your social media
campaigns from start to finish:

We take care of your social media campaigns from start to finish:

Ad Assets

Audience Optimization

A/B Testing

Monthly reporting

Pixel Set-Up

Frequently Asked Questions

Your organic content is only reaching a small percentage of your followers, so if you want your content to reach the larger community, you need to pay to play. In addition, paid ads are a strategic way to reach a hyper-targeted audience and expand your reach.

Big budgets are not always necessary to get results on Facebook or Instagram, however it really depends on the strategy and the type of campaign your business requires. Contact us and we can help you figure out exactly what kind of spend you’ll need, to get the results you want.


We keep you up to date on your ads performance, including sending bi-monthly reports. We always set up conversion tracking so we can show you exactly how well your ads are performing.

How much we charge depends on the complexity of the campaign and is decided on a case-by-case basis. For simpler campaigns, a monthly fee might not even be necessary, and if so we’ll set up and optimize the campaign at our hourly rate.

While you might have a great website, sometimes it’s necessary to set up a landing page to ensure maximum success for your campaigns. We’ll always be transparent about why you need a landing page and how it can help your campaigns be more profitable.

Because they’re part of the same company, you can easily advertise on both Facebook & Instagram. However it’s also possible to only create ads on one platform. We can help you figure out what strategy is best for you.

Because Facebook & Instagram ads can require a lot of optimization to find what works best for your audience, we usually recommend giving the ads at least 3 months before you decide to pull the plug.

What Our Paid Social Clients Say

I've been working with Salt Water digital for a few years now, and their tight knit and personable team are knowledgeable, and always willing to jump on a call with me to discuss strategy or trouble shooting. As a smaller Vancouver based company, I am someone who is new to the online ads world, and appreciate their pricing models, and willingness to teach me how their strategies work as we go. They've also helped immensely with our SEO impact through simple and intentional changes. Highly suggest connecting with them!
Erika Weissenborn
Fresh In Your Fridge

We Help You Grow Your Business, No Catch.

We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.