Stand Out, Get Found: Nanaimo SEO Strategies to Outrank Competitors!

We have the expertise and skills to elevate your Nanaimo business above the competition by enhancing your visibility in local searches. Stand out from the crowd with our tailored SEO solutions.

Your business deserves the best SEO expertise. Contact us for a free strategy call and unleash your online potential. 

At Salt Water Digital, We Believe:

In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.


A Reliable SEO Company Helping Nanaimo Businesses Thrive.

We are a trustworthy and reliable SEO company, dedicated to helping Nanaimo businesses in the digital world.

We offer a wide range of tailored SEO solutions designed to improve your online presence.

Through meticulous keyword research, strategic optimization techniques, and transparent communication, we ensure that your website not only ranks higher in Google search results but also resonates with your target audience.

With our expertise, you can navigate the complexities of the online world with confidence, knowing that your Nanaimo business is in capable hands.

If you’re considering SEO services, why not schedule a free call with us?

In this initial conversation, we’ll assess whether SEO is the right fit for your business, providing you with valuable insights to make an informed decision about your online presence.

End to End SEO Campaigns That Drive Results.

We offer End to End SEO Campaigns. All our packages include:

Keyword Research
& Analysis

Local Map Pack

On-Page SEO

Technical SEO

Content Creation

Link Building

Nanaimo SEO pricing

Affordable SEO Package

$ 750
  • An SEO package for easier service and location keywords.

SEO Standard Package

$ 1000
  • Our most popular SEO package for moderately difficult service and location keywords.

SEO premium Package

$ 1500+
  • Designed for the most competitive keywords in larger cities.

What Do Our Nanaimo SEO Services Include?

When you choose Salt Water Digital, you’re teaming up with a dedicated group of SEO experts who truly understand the ins and outs of effective SEO campaigns.

There are no inexperienced account representatives or junior SEO staff members here at SWD. Our SEO manager has 10 years of experience running successful SEO campaigns, ensuring you’re in capable hands. 

If you’ve had a disappointing experience with a previous SEO agency and didn’t achieve the results you were promised, why not schedule a free consultation call with our experienced SEO manager, Dan? During this call, you can discuss what went wrong, identify missed opportunities and explore in detail how our SEO campaign can help make a difference for your business. 

Our mission is to provide an incredible digital marketing experience that provides a high level of value and transparency. 

All of our SEO campaigns kick off with our comprehensive 90-point checklist. Although every campaign is different, SEO is a repeatable scalable process when done correctly. 

Our campaigns include:

  • Competition analysis

    Prior to initiating any SEO campaign, conducting a thorough competitor analysis is essential. It's important to recognize that search engine optimization might not be suitable for every business. Therefore, it's crucial to ensure it aligns well with your goals before investing any funds.

  • Keyword Research

    Local SEO keyword research serves as an extension of our competitive analysis. Having established that SEO is a suitable strategy for your business, we are now focused on uncovering hidden opportunities and unique angles that less experienced SEO professionals might overlook. Our goal is to discover those valuable 'golden nuggets' to maximize your online presence.

  • Keyword Tracking

    Typically there are five to ten leading keywords that let us know how a local SEO campaign is going. If those keywords are stuck, you can bet the campaign is stuck.

  • Link audit and analysis

    Another aspect of our competitor analysis involves using tools to assess how far ahead our competition is for specific keywords. This assessment helps us determine the appropriate number of links needed. Acquiring links is an key part of every SEO campaign.

  • Quality backlinks

    While it's essential for all local SEO campaigns to include links, it's crucial to understand that not all links are equal. The challenge lies in determining which of these links are truly worth acquiring. Fortunately, we have the expertise to discern the valuable links that can significantly impact your SEO efforts.

  • Citations

    Citations are essentially online directories that every local business should invest in. They play a crucial role in reinforcing your NAP (Name, Address, and Phone Number) consistency. Additionally, while they may not be highly powerful, citations also serve as links, albeit not very strong ones."

  • On-Page Optimization

    These fundamentals are often overlooked by many SEO agencies, yet they are the elemental factors that communicate the page's content to Google. Key elements include the URL, SEO title, header tags, meta descriptions, and alt tags, among others.

  • Service Page Content Analysis & Creation

    The initial step involves analysis, determining which service pages are essential. For instance, if you're a painter, these might include interior painting, exterior painting, and deck staining. The second phase is the creation of service pages that are visually appealing and content-rich. Fortunately, drawing from our experience in developing and designing hundreds of websites and landing pages, crafting one or two service pages is a straightforward process for us.

  • Location Page Content Analysis & Creation

    This is very similar to a service page, but instead of targeting keywords like 'interior painter,' we focus on areas we serve. While the homepage addresses your primary service, for businesses covering multiple towns, it's vital to capture the surrounding areas to broaden your reach.

  • Homepage Content Analysis & Creation

    The homepage is the most valuable page on a service businesses website. It's the page that is going to rank for most of the keywords in their town or city. So, we treat it as such.

  • Topical Authority Analysis

    Topical authority is a concept I borrowed from media sites. Cover a topic as thoroughly as you can - this adds credibility. We use this approach when creating blog content for client sites.

  • Content Roadmap

    We generally plan our roadmap six months ahead, outlining the creation or enhancement of service pages and location-specific pages. Once we've addressed these landing pages, we transition to developing a roadmap for blog content creation.

  • Blog content production

    Many local SEO companies produce low-quality content. At Salt Water Digital, all our content undergoes a strict filtering process. It must be not only useful but also well-written to cater to both human readers and search engines.

  • Blog content posting & optimization

    After crafting valuable, high-quality content, the next crucial step is posting it. This is another area the wheels often fall off. We take the time to post every blog post correctly which means ensuring the on-page elements are done correctly and it's free from errors.

  • Google Search Console

    Google Search Console is an analytics and website health tool. We set this up for every site we work on.

  • Google Analytics

    Google Analytics, or GA4 is Google's most recent version of their tracking platform. It's always surprising how many sites don't have any analytical data. This is just another data point we use to ensure a campaign is going as planned.

  • Google Conversion Tracking

    Conversion tracking is tricky. Most SEOs aren't very good at. Most paid advertisers are MUCH better at it. Lucky for us we have a world class pay per click team that helps us to setup conversion tracking in Google Analytics.

  • Google Business Page Audit

    Your Google Business Page, sometimes called GBP or GMB is as important as your website as it relates to your local SEO efforts. Reviews are critical. Having a GBP that is filled out, optimized and living is vital.

  • Google Business Page Optimization

    Once we've done an audit on your Google Business Page we make any tweaks or changes necessary to get the most of out it.

  • Page Speed Audit

    If your website is slow it's going to hurt your business. Page speed is overhyped but if your site takes >3s to load, that is an area of concern.

  • Page Speed Optimization*

    On sites we build and manage we optimize the page speed. Page speed is a function of how good your host is (ie: not Godaddy), how well your site was built and whether images have been optimized.

  • Core web vitals audit

    Core web vitals is your websites health. In Google Search Console, Google will provide you with your core web vitals. If there is an issue we dive in to see if it can be fixed.

  • Core web vitals optimization*

    Similar to page speed, if we built your site and manage it we'll take care of core web vitals. Typically our sites don't have any CLS issues so it's just a matter of ensuring the site is fast and images are optimized.

  • Monthly Reporting

    We provide simple, transparent work reports and ranking reports. We don't try to overwhelm our clients with long reports that they can't understand and won't bother to read. The goal is to deliver the relevant information.

  • Transparency

    We do our best not to oversell our services on sales call. We are not a churn and burn agency constantly replacing clients every month. We provide detailed work reports, traffic reports and ranking reports. If SEO isn't a great option for your business or if your current provider is doing a good job we WILL tell you.

*Sites managed by Salt Water Digital

This may seem like a long list because it is. Unlike many SEO agencies, we go above and beyond, dedicating our time to meaningful work. In an industry that often lacks transparency, we take it very seriously. 

What Sets Us Apart:

Each month we provide a reasonable 1 page report outlining the work done in a given month and keyword rankings. Our approach is efficient, we refrain from overwhelming you with unnecessary details or writing 12-page reports full of fluff. We won’t confuse you with technical jargon or industry-specific language; instead, we provide clear explanations for every task accomplished.

Client SEO Testimonials and SEO Case Studies

Small Business SEO Case Studies

Still skeptical? Here are a few SEO client case studies:

SEO for HVAC Contractors Case Study

Local Eye Doctor SEO Case Study

Fertility SEO Case Study

Self Storage SEO Case Study

Salt Water Digital's SEO Reviews from Business Owners Across North America

Frequently Asked Questions

We will recommend a package with the intention to rank within 6-9 months. Often our clients see results in just a few months. How quickly you get results depends on how competitive your industry is and how established your business is.

It really depends as SEO isn’t always something we recommend. Book in for a free consult and we’ll be happy to discuss.

We recommend committing to at least 12 months. This will allow us to establish rankings and provide us time to cement your position. Often what we will do after 12 months is recommend a reduced package which focuses on maintaining existing rankings rather than chasing new ones.
Any SEO agency or contractor who guarantees rankings is being disingenuous. There is too many factors that are outside of an SEO’s  control to guarantee a certain position or ranking. With that said, we have never had a client not hit the first page for their targeted keyword. 
No. Our link builder reaches out to prospective blogs for guest posting opportunities.

Bold claim right?

I’ve only met a handful of SEO marketers who I’d genuinely consider to be better at search engine optimization than our team. 

None of them are in the business of servicing, local clients. And like those elite SEO’s we didn’t start our SEO career by selling services to other businesses. We learned SEO by building our own companies, projects and websites. If our SEO wasn’t working, we weren’t making money. That turned us into scrappy SEO’s.

We understand that if not we’re driving clicks for high intent keywords we aren’t doing our jobs. We understand the full scope of an SEO campaign and which levers to pull when rankings are stuck.

Our bread and butter is SEO for local service businesses (eg: HVAC) and SEO for local professional services (eg: eye doctors). However, if you have a unique SEO challenge we’re the company to hire.

There are a few inherent benefits to only providing only SEO services to one industry eg: HVAC contractors or eye doctors. You can build links that would be difficult for others to build between clients (although, it’s rare to see most SEO agencies do this). You have a slightly better understanding of how competitive any given market is.

The downside? When rankings get stuck they have a more limited tool belt. Having worked across dozens of industries for over 10 years (e-commerce, home service businesses, brick and mortar smbs, informational websites, B2B, SaaS etc.) we have seen it all. 

  1. Overselling. SEO should be a part of the marketing strategy. If an agency is promising to blow your doors down with new business, they’re probably a sales agency.

    What is a sales agency? They’re not really in the business of providing SEO services, they’re in the sales business. They know they probably won’t be able to provide value necessary to retain you as a client and so they oversell to get you in the door. They’ll use a 6 or 12 month contract to lock you in and explain away why the results stink.

    Those SEO agencies are built to replace clients. Churn, replace, churn, replace and repeat.

  2. Long term contracts. We always tell our clients if you cancel the service before six months you’ve effectively lit your money on fire. SEO takes time and anything under six months is likely not long enough to get solid results. That said, we never make our clients sign a contract.

    Not happy with the results? Give us 30 days notice and we’ll wrap up the campaign.

  3. Ask for a sample report. If they don’t provide any reporting that is a major concern. If they provide an eight page document that is also a concern. You want a local SEO service provider who is transparent (provides reports) but isn’t wasting your budget on unnecessary, lengthy reports. 

  4. Pricing. It’s very hard to do anything with less than $500/month. Certainly, below that number you aren’t building any quality links. But one shouldn’t confuse price for quality. There are plenty of sales agencies (see point 1) that charge $4 or $5k/month and do very little. In fact the Yellow Pages offers large SEO contracts and have a pretty poor reputation. 

  5. When SEO companies use the number of keywords tracked as a selling feature. You don’t work on individual keywords. Sure you can build pages to target a cluster of keywords or links with a specific anchor text but you work on an entire site. 

  6. Does the monthly work include links (and not just directories and press releases!) and content? If not it’s time to find a new provider.

Yes, all of our SEO packages will include a review and optimization of your Google Business Page. Depending on the business and the SEO package we may include posting content to your Google Business Page as well. 

A lot of SEO agencies tend to over complicate the process. We prefer simple over complex.

There are only three broad categories of work that can be done to improve your websites odds of showing up on the first page for the search results.

1. On-Page SEO.

This includes all the content on your website.  The content on your homepage, service pages, location pages and blog content. 

2. Off-Page SEO

This includes anything done on other sites to send signals to Google that your site is credible and trustworthy. This includes your google business page,  link building, directories, PR (podcasts, articles on other websites, business features etc.), reviews, social profiles, videos on third party platforms.

3. Technical SEO

This includes anything done on your website that isn’t content including the host you choose, site structure, sitemaps, URLs, internal linking, site speed, core web vitals, redirects, SSL certificates etc.

That’s the complete list. And if you want to take it a step further. Once the technical SEO is shored up (local businesses aren’t enterprise sized websites) all it really comes down to is links, reviews, citations and content.

We track a range of metrics and report on them monthly.

  • Keyword rankings
  • Organic traffic
  • Conversions
  • Impressions

Setting reasonable expectations for any given search engine campaign is vital. We do that from the outset so our clients understand what SEO results should look like.

What is the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

SEM refers to paid marketing activities such as Google Ads. These ads are displayed at the top and bottom of the page when you search a query. When you use SEM every time a potential customer clicks on your ad, you pay a certain amount for that click.

SEO refers to the organic results. This includes the local SEO map pack and the organic results below that. 

We Help You Grow Your Business, No Catch.

We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.