Building a Content Marketing Strategy to Drive More Leads
In 12 months we performed a technical SEO audit, keyword research and built a content marketing plan to generate more leads for our client.
Additional Leads Per Month
Increase in Traffic
In Additional Revenue Per Month
Goal
Our client had built up a very strong brand, however their website was not ranking for any of their commercial keywords and their blog posts were driving virtually no traffic.
We saw an opportunity to dramatically improve both commercial keywords and top of funnel keywords to deliver more leads to our client.
Strategy
With larger sites we like to do an in-depth technical audit. The goal is to ensure the foundation of the website is solid before we start adding content to the site.
We spent the first few months identifying issues, correcting them and improving the on-page for the service pages.
While we did this we performed in-depth keyword research to target and identify questions and topics that their customers were asking, that we could provide the answer to.
Once the site had been cleaned up from a technical analysis standpoint and we had a large list of seed keywords we started a content marketing campaign.
Results
In the first twelve months we have:
Added >100 additional leads per month. A lead in this space is worth $60 to our client.
Increased overall traffic by more than 5x.
Built a pipeline of content to increase that number to 7.5-10x the original traffic totals.
We managed to do this without building a single link to the site, something that is typically required to produce dramatic results.
Screenshots
Looking For A Content Marketing Strategy For Your Business?
Find out if content marketing is right for you. Schedule a strategy call with Salt Water Digital today.
We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.
