We Help You Grow Your Business, No Catch.
We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.
At Salt Water Digital, We Believe:
In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.
Today’s digital landscape is extremely competitive, so if you want your business to stand out from the crowd, having a well-crafted SEO strategy is vital.
Search engine optimization is essential for small businesses as it plays an important role in improving online visibility and allows you to compete with larger, more well-known competitors on search engines.
When a well-executed SEO strategy is implemented, you can increase the number of relevant visitors to your website, ultimately leading to higher conversion rates and sales.
At Salt Water Digital, you will work directly with our SEO manager, with more than 10 years of real-world SEO experience. Whether you’re seeking an affordable SEO package tailored to your budget or a premium SEO package, we can help your business achieve success.
We will uncover high-value search terms to optimize your website through keyword research and analysis.
Get your business in front of local customers with our local map pack SEO services. We optimize your online presence to secure a top position in local search results.
Boost your website's visibility and rankings with our expert on-page SEO services. We optimize your content, tags and more to improve search engine ranking.
Improve your website's performance with our specialized technical SEO services. We optimize your website's speed, and indexing to enhance search engine visibility and user experience.
We create quality content that focuses on keywords, attracts target audiences, boosts search rankings, and drives organic traffic to your website.
Enhance your website's authority and rankings with our SEO link-building services. We secure high-quality, relevant backlinks to boost your online visibility.
If you choose to work with Salt Water Digital, you will be teaming up with a small group of web design experts. Unlike most other agencies, we won’t assign you an account representative. Instead, you will work directly with our SEO manager, who has over 10 years of experience in the world of SEO.
We are driven by our passion to offer our clients an exceptional digital marketing experience that prioritizes value, transparency, and high-quality strategies.
To kickstart our SEO campaigns, we employ our comprehensive 90-point checklist. While each campaign is unique, we believe that SEO is a repeatable and scalable process when implemented correctly.
Our campaigns include:
We use competitive analysis to determine if SEO is the best marketing channel for your business. This is done by assessing the competitiveness of the industry and how much search volume is available.
Once we have determined that SEO is a good fit for your business, we carry out in-depth keyword research. Our goal is to find little golden nuggets and angles less experienced SEO's might miss.
For each campaign we will have five to ten leading keywords that serve as indicators for the campaign’s progress. If those keywords are stuck, you can bet the campaign is stuck and will require adjustments.
In addition to competitor analysis, we use tools to determine how far ahead the competition is for specific keywords. This allows us to to determine the appropriate number of links required to effectively compete. Every SEO campaign should include acquiring links.
While it is important for local SEO to incorporate link building, it's crucial to recognize that not all links hold the same value. Each link is unique, possessing its own characteristics and impact. The challenge lies in identifying which links are truly worth acquiring. Fortunately, we’ve got a decade of experience in successfully ranking hundreds of sites.
Citations are like online directories that every business should actively try and build. They help fortify your NAP (Name, Address and Phone Number) and they are also links (although not very powerful ones) as well.
The basics, often overlooked by many SEO agencies, are the simple things that convey to Google what a page is about. These include the URL, SEO title, header tags, meta descriptions, and alt tags, among others.
The initial step involves analysis to determine which service pages should be added to your website. For example, if you are a painter, this might include pages for interior painting, exterior painting, and deck staining services. The next step is focused on creating service pages that look good and contain enough content. Lucky, we've developed and designed hundreds of websites and landing pages so a service page or two is a breeze.
Location pages are similar to service pages, except we are now trying to rank for an area we service. While the homepage typically represents your primary service, it's important to capture the surrounding towns or areas where you operate.
The homepage of a service business website holds alot of importance, as it serves as the primary page that will rank for a significant number of keywords related to their specific town or city.
Cover a topic as thoroughly as you can - this adds credibility. We use this approach when creating blog content for client sites.
At Salt Water Digital, we typically build our roadmaps 6 months in advance. We layout the service and location pages that need to be added or improved. Then we outline blog content.
Unlike many local SEO companies, we uphold high standards when it comes to content creation. We have a filter that all of our content goes through. It has to be useful and it has be well written for both humans and search engines.
Once we have written valuable and high-quality content, the next crucial step is its proper posting. This is an area where many stumble, but we take great care to ensure that every blog post is published correctly. Our attention to detail includes handling the on-page elements to ensure they are optimized and error-free.
Google Search Console is an analytics and website health tool. We set this up for every site we work on.
Google Analytics, or GA4 is Google's most recent version of their tracking platform. It's always surprising how many sites don't have any analytical data. This is just another data point we use to ensure a campaign is going as planned.
Conversion tracking can be a challenging aspect of digital marketing, and many SEO professionals may not excel at it. However, we are fortunate to have a world-class pay-per-click team that specializes in this area.
Your Google Business Page (GBP), holds tremendous significance in relation to your local SEO efforts. In fact, it is just as crucial as your website in establishing a strong online presence. Reviews are critical. Having a GBP that is filled out, optimized and living is vital.
Once we've done an audit on your Google Business Page we make any tweaks or changes necessary to get the most of out it.
Do not underestimate the impact of page speed on your business. Page speed is overhyped but if your site takes >3s to load, that is an area of concern.
On sites we build and manage we optimize the page speed. Page speed is a function of how good your host is (ie: not Godaddy), how well your site was built and whether images have been optimized.
Core Web Vitals are essential metrics that determine the overall health and performance of your website. Google Search Console provides your website's Core Web Vitals, highlighting any potential issues that need attention.
Similar to page speed, if we built your site and manage it we'll take care of core web vitals. Typically our sites don't have any CLS issues so it's just a matter of ensuring the site is fast and images are optimized.
At Salt Water Digital, we prioritize simplicity and transparency when it comes to our work reports and ranking reports. We don't try to overwhelm our clients with long reports that they can't understand and won't bother to read. The goal is to deliver the relevant information.
We do our best not to oversell our services on sales call. We are not a churn and burn agency constantly replacing clients every month. We provide detailed work reports, traffic reports and ranking reports. If SEO isn't a great option for your business or if your current provider is doing a good job we WILL tell you.
*Sites managed by Salt Water Digital
This may seem like a lengthy list, and indeed it is. Unlike many other SEO agencies that focus more on reporting and client communication, we focus on the actual work. We understand that transparency is often lacking in the industry, and it is something we prioritize greatly.
Every month, we provide a concise one-page report outlining the work accomplished during that period, as well as keyword rankings. We do not waste your budget on writing lengthy 12-page reports filled with unnecessary details.
We believe in showing you exactly what we have done each month, and we are more than happy to explain any item in the report. Our goal is to ensure that you have a clear understanding of the work performed and its impact on your digital marketing campaigns.
Our Small business SEO package prices range from $750/mo to $1500+/mo.
We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.