Google Ads: A Guide To Optimizing Your Account
Key Takeaways: Our Comprehensive Google Ads Set Up Check-list [ ] Understand how Google Ads Work and How your Account is Set Up. [ ] Conduct In-depth Market and Competitor Analysis. [ ] Decide on your Budget, which Audience Segments and which Locations you will target. [ ] Decide which Campaign Types you will use, […]
Why Are My Google Reviews Not Showing Up?
If you’re missing Google Reviews on your Google Business Page, you are not alone. We’ve recently seen a huge spike of missing google reviews and we’ve spent time analyzing this problem for business owners. From the super obvious to the more obscure ‘theories’ we’re hopeful that you’ll be able to identify the issue you might […]
Local SEO vs National SEO vs Global SEO
Key Takeaways Local SEO focuses on optimizing a business’s website for a specific geographic area, while national SEO targets searches across an entire country, and global SEO aims for searches from around the world. Building an SEO campaign for a national or global company will look very different than building a local SEO campaign for […]
PPC Trends To Know About In 2022
Key Takeaways PPC trends we cover in this article: PPC Marketing remains one of the most successful ways to grow your business in 2022. However, with tech constantly developing and consumers’ wants and needs forever changing the same PPC marketing methods that worked in 2021 may not have the same effect in 2022. As a […]
Uber Eats Stats
Key Takeaways Uber Eats is an online food ordering and delivery platform launched in 2014. It initially operated as UberFRESH in Santa Monica and expanded to other cities, eventually becoming Uber Eats. Uber Eats is available in over 6,000 cities across 45 countries and has 66 million monthly active users internationally. In 2020, Uber Eats […]
Local SEO Vs Organic SEO: What’s The Difference:
Key Takeaways Key Differences: If you have a small business that you market online, you will likely have come across the terms Local SEO and Organic SEO. Local SEO is a form of Organic SEO. Broadly speaking, a local SEO strategy will involve local keyword research, citations, link building and will sometimes include content marketing. […]
PPC Optimization: How to Setup and Manage Your Campaigns to Make Your Ad Dollars Go Further.
Key Takeaways Optimizing your Google Ads campaign from the setup is crucial for success. Key aspects to focus on include: PPC Optimization Checklist Nobody likes to waste their money, especially when it comes to advertising. And yet, many advertisers waste their budgets simply because they jump straight into Google Ads without optimizing their campaigns. The […]
Local SEO keyword research
What Is Local SEO Keyword Research? Let’s start broadly – what is keyword research? Keyword research (KWR for short) is the process of determining what people are searching for in search engines (usually Google). You can uncover the following: How many people in a certain region or city search for a specific business, service or […]
How to create a QR code for google reviews
Key Takeaways Google reviews are important for businesses as they improve local visibility, build trust with customers, influence purchase decisions, and enhance local SEO. To create a QR code for Google reviews, follow these steps: Go to the Google Place Finder Tool and find your business, copy the “Place ID,” modify the Reviews URL with […]
How Small Businesses Should Use Local SEO to Attract Customers
Key Takeaways What is local SEO? Many people use Google and other search engines to find local businesses that sell a particular product or service relevant to a specific location. Local SEO is a search engine optimization strategy that helps your business to gain more visibility in local searches on sites such as Google. Search […]
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