How to use Geofencing Advertising on Google Ads

Key Takeaways What is Geofencing Marketing? Geofencing marketing, also known as Geotargeting is an example of a real-time location-based marketing tactic. It targets users within an established geographic area and delivers content based on where they are or what locations they have previously visited.  Essentially, It is a virtual boundary for a real-world geographic area, […]

How Much Should A Small Business Budget For Google Adwords?

Key Takeaways Start with a small budget: It is recommended to begin with a relatively small monthly budget, such as $1,000, and then scale it up once you have optimized your performance and achieved a positive ROI. Small to medium-sized companies: spend an average of $9,000 to $10,000 per month on Google Ads. Impact of […]

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