Google Advertising Cost For Small Business

Google Ads is a great way for small business owners to kickstart lead generation. With the right keyword strategy and budget allocation, you can propel your business to the top of Google’s Search results page. However, it’s crucial to bear in mind that Google ad spending can get out of hand very quickly.  Determining Your […]

Why you should never try to find your own ad

In the world of online advertising, driving quality traffic to your website is essential for the success of your business. Pay-per-click (PPC) advertising has become a popular method to attract targeted visitors and generate revenue. Once your ads are up and running, it is all too tempting to start searching for them to see how […]

How To Set Up Google Ads Conversion Tracking For Your Self-Storage Business

Key Takeaways: How and Why To Setup Conversion Tracking for Your Self Storage Business Google Ads Conversion Tracking If you’re running or planning on running Google Ads for your Self-Storage Business (or any business) ensuring you have high quality conversion tracking is vital. Without it, you’ll be trying to analyze how your Google Ads campaign […]

How To Build A PPC Plan

What Does PPC Stand For? PPC, or Pay Pay Click, is a type of advertising whereby you pay a fee each time one of your ads is clicked on by a user. Essentially, with PPC Advertising you are paying for qualified visits to your website, landing page or phone calls. Some examples of PPC advertising […]

Self Storage PPC

What Is PPC And What Does It Stand For? Are you running a self-storage company and looking for ways to grow your business? There is a large number of new marketing and promotional techniques that can help get your business in front of a wider audience.  One way to manage all these available marketing channels […]

Why Is My Google Ad Not Getting Any Impressions?

Google ads can be a great opportunity for you to attract new customers and maximize the potential revenue from your business. However, it can take some detailed knowledge to be able to set up and optimize your campaigns for success. One common issue we experience here at Salt Water when auditing a new client’s ads […]

Google Ads: A Guide To Optimizing Your Account

Key Takeaways: Our Comprehensive Google Ads Set Up Check-list [ ] Understand how Google Ads Work and How your Account is Set Up. [ ] Conduct In-depth Market and Competitor Analysis. [ ] Decide on your Budget, which Audience Segments and which Locations you will target. [ ] Decide which Campaign Types you will use, […]

PPC Trends To Know About In 2022

Key Takeaways PPC trends we cover in this article:  PPC Marketing remains one of the most successful ways to grow your business in 2022. However, with tech constantly developing and consumers’ wants and needs forever changing the same PPC marketing methods that worked in 2021 may not have the same effect in 2022. As a […]

How to Conduct Competitor Research for a PPC Campaign

Key Takeaways So you’re setting up your Google Ads account and campaigns, and you want to gain a deeper understanding of how your competition operates on Google. After all, the more you know about how your competition operates, the better prepared you can be to beat them. Below, we break down some of the most […]

PPC Optimization: How to Setup and Manage Your Campaigns to Make Your Ad Dollars Go Further.

Key Takeaways Optimizing your Google Ads campaign from the setup is crucial for success. Key aspects to focus on include: PPC Optimization Checklist Nobody likes to waste their money, especially when it comes to advertising.  And yet, many advertisers waste their budgets simply because they jump straight into Google Ads without optimizing their campaigns. The […]

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