Local SEO Audit [Google Business Page and Organic Local SEO Tutorial]
Key Takeaways What is a local SEO audit? A local SEO audit is an assessment of your businesses Google Business profile and your website. The goal of a local search engine optimization audit is to determine how well you rank in the SERPs (search engine rankings) and how to improve your rankings in both the […]
What Can A Small Business Owner or Operator Do To Improve their SEO?
Key Takeaways: What SEO Tasks Should A Small Business Operator Do and Which Should They Avoid Tasks Owners Can Do Tasks Owners Shouldn’t Do. Hire An SEO Agency Or Freelancer To Do These How Can Businesses Help Their SEO Efforts? SEO is a powerful tool for small businesses to connect with local customers. Every day […]
Keyword Value Calculator
Key Takeaways This spreadsheets gives you two different ways to calculate the value of potential SEO traffic. The first technique uses cost per click metrics to help us understand what advertisers will pay for that traffic. The second calculation was built with small businesses in mind. It does require you to have an understand what […]
Local SEO vs National SEO vs Global SEO
Key Takeaways Local SEO focuses on optimizing a business’s website for a specific geographic area, while national SEO targets searches across an entire country, and global SEO aims for searches from around the world. Building an SEO campaign for a national or global company will look very different than building a local SEO campaign for […]
Local SEO Vs Organic SEO: What’s The Difference:
Key Takeaways Key Differences: If you have a small business that you market online, you will likely have come across the terms Local SEO and Organic SEO. Local SEO is a form of Organic SEO. Broadly speaking, a local SEO strategy will involve local keyword research, citations, link building and will sometimes include content marketing. […]
Local SEO keyword research
What Is Local SEO Keyword Research? Let’s start broadly – what is keyword research? Keyword research (KWR for short) is the process of determining what people are searching for in search engines (usually Google). You can uncover the following: How many people in a certain region or city search for a specific business, service or […]
How Small Businesses Should Use Local SEO to Attract Customers
Key Takeaways What is local SEO? Many people use Google and other search engines to find local businesses that sell a particular product or service relevant to a specific location. Local SEO is a search engine optimization strategy that helps your business to gain more visibility in local searches on sites such as Google. Search […]
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