How To Set Up Google Ads Conversion Tracking For Your Self-Storage Business
Key Takeaways: How and Why To Setup Conversion Tracking for Your Self Storage Business Google Ads Conversion Tracking If you’re running or planning on running Google Ads for your Self-Storage Business (or any business) ensuring you have high quality conversion tracking is vital. Without it, you’ll be trying to analyze how your Google Ads campaign […]
Conversion Rate vs Click Through Rate: What’s The Difference? And Why Are They Important for Paid Advertising?
Introduction When running an online marketing campaign it is important to measure your click-through rate (CTR) and conversion rate. Both play a big part in determining the success level of a marketing campaign. Click-through rates and conversion rates impact different stages in the marketing/sales funnel. At the top of the sales funnel, the click-through rate […]
Self Storage SEO for Small & Medium Sized Operators [Case Study and a DIY Guide] – Updated August 2025
It’s been several years since I first rolled this guide out (two and a half to be exact) on SEO for self storage facilities and operators. I’ve amended sections I felt needed to be updated but most of the information is still rock solid. What Is Self Storage SEO? Self storage SEO is the process […]
Google Ads & GeoFencing? Buzz or Bust?
Key Takeaways What is Geofencing Marketing? Geofencing marketing, also known as Geotargeting is an example of a real-time location-based marketing tactic. It targets users within an established geographic area and delivers content based on where they are or what locations they have previously visited. Essentially, It is a virtual boundary for a real-world geographic area, […]
Local Search Intent: What It Is And Why It’s Important For Your Local Business
Local search intent is one of five types of search intents that SEOs commonly use to categorize types of searches. What makes it unique is it will often overlap with the other types of search intent. We are going to explore local search intent and how you can use the four other types of search […]
How to Rank on Google In Multiple Cities
I wrote this back in 2022, and truthfully not that much has changed. I made a few updates but as of today (Sept 2024) this information is still all highly relevant. As quickly as SEO has accelerated (AI anyone), local search hasn’t changed that dramatically. For many local businesses, organic search traffic from their Google […]
Local SEO Landing Pages
What is a Local SEO Landing Page? Local SEO landing pages (sometimes referred to as “location pages”) are standalone pages designed to target a specific geographic location. This physical location could be a specific city or an area in a city. For example this is a local landing page we built for Kelowna SEO. In […]
How To Automate Google Business Page Responses
If you have a business that receives a lot of reviews/ratings on your Google Business Page per month, you can automate responses one of two ways. You can do this one of two ways – using ChatGPT and Zapier. The other option is to use IFTTT. A lot of businesses already have Zapier accounts so […]
How To Rank Higher On the Google Map Pack 2025 Edition
How Do You Rank Higher On Google Map Packs: To rank higher in the Google Map Pack, focus on three key factors: Relevance, Proximity, and Prominence. Make sure your Google Business Profile is fully optimized. Use the right categories, include your main service and city in the name (ideally as part of your legal or […]
Google Ads For SMBs: Hacks For Crafting Effective Ad Campaigns
Spending money on ads but still buried beneath your competitors on Google? Well, you are not alone. But there is a way to ease that frustration. In this article, we will explore Google Ads for small business owners, with tactics that make sense for limited budgets, lean teams, and real-world goals. Since Google Ads plays […]
