Content Marketing To Drive Rankings and Generate Organic Traffic
Almost every brand should be utilizing content marketing. Done right, it generates leads, builds trust and establishes your brand as an authority.
Unfortunately 91% of brands aren’t doing it correctly.
At Salt Water Digital, We Believe:
In fulfilling our environmental responsibility to Earth’s oceans while delivering transparent, quantifiable results to our clients.
Content Marketing Campaigns
91% of all blog content gets zero traffic from Google.
That is to say 9 out of 10 businesses are completely mishandling their content marketing. Often these companies are being directed by professionals who have instructed their clients to produce content because it’s good for their brand.
When we start working with a new SEO client it’s not uncommon for us to delete dozens or even hundreds of pages of content. A site with 100s of low quality articles actually hurts your ability to rank.
Content only ever has two purposes:
To build relevance to help rank your site for commercial keywords.
To rank for informational keywords.
Our content marketing campaigns are transparent and data driven – we are either going to rank for informational keywords or we are going to rank commercial keywords.
Our Content Marketing Campaigns
Include the Following:
Our Content Marketing Campaigns Include the Following
Keyword Research
& Analysis
Content Audit
Content Briefs
Professionally Written
Edited, Posted Optimized
Our Programs*
Content Marketing
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Discovery Call
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Keyword Research & Analysis
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Audit of Existing Content
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Detailed Content Briefs
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Professionally Written
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Edited, Posted, Optimized
Content marketing Consultation
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Discovery Call
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Keyword Research & Analysis
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10 Detailed Content Briefs
*Pricing in USD
Frequently Asked Questions
Your business goals are top of mind for our content marketing campaigns. During our discovery call we will discuss not only which types of content will help your customers find your business but also how to turn those customers into leads.
Generally speaking, no. We provide content as part of our local SEO packages which is designed to build relevancy to rank for local search terms.
Aside from that content we don’t recommend businesses invest in content marketing unless they have a large footprint serving multiple cities, have an e-commerce presence or offer their services online.
Our content brief is a PDF document which gives writers a roadmap to producing high quality, rank-worthy content.
It is a very detailed table of contents which includes the approximate word count, URL, title and subtitles that need to be included in the article.
We’d be happy to send you an example of a content brief. Just send us a message!
We Help You Grow Your Business, No Catch.
We will NEVER pressure and this is NOT a sales call. When you book a consultation with us, we promise to be honest, transparent, and trustworthy. If we don’t think it’s a good fit, we will let you know.
